Cater to the Window Shoppers and make attract potential customers

Online shopping has made the marketing and advertising departments have to work, or at least think, a bit harder when they are presenting products in a sales campaign. Retail outlets simply used to put up their best display in the window in order to draw customers in. Now, they not only need to have an excellent physical storefront, but their cyber store needs to be readily accessible as well to shoppers and those that browse for products. Didn’t think online shoppers browsed? They sure do and probably a lot more than a person who is walking through the mall window shops. However, window shoppers can turn more profitable with just a few tips on a retail website.

Make it Easier

Window shopping is the term applied to a person who is not necessarily ready to buy a product, but they are gathering information and looking for a good price. If they happen to find a great price or a deal, such as free shipping, then they might go ahead and buy it. Whereas a serious shopper is one who already knows what brand, model and store they are getting a product from and have a price in mind or are getting the product because it is on sale. Window shoppers are more desirable people to cater to because they typically turn in to impulse buyers. Impulse buyers are ones who make a purchase that they really didn’t need because it was too good of a deal to pass up or the sale price was excellent.

Cater to the Window Shoppers


The use of comparison shopping engines will allow the users on the site to click up items that are similar in nature and compare them side by side. The list of features, the price and the availability can all be compared on one screen and a fast decision can be made then. The window shopper suddenly saw how good one of the deals was and decided that they could not live without it and clicked on the buy button. The easier it is for a potential consumer to compare the products, the faster they can make a decision, which then leads to a purchase.

Easy Money        

The easier the website is where you display the products, the more money can be made. The fast pace of living is an asset in this case, because if a price is decent and the process only takes a click or two, then an impulse buy will happen much quicker than if there was a complicated process to follow. To get the easy to use website might cost a bit of money upfront though. Spend money on a web developer that can create a storefront that requires very little clicking in order for a person to purchase a product. The less clicks they have to make before entering n credit card information, the more convenient their shopping experience will be and the more likely they will be to return in the future and buy more because it was such as fast and easy process.


Author Bio: Halaluddin Khan is a Co-Founder of Gadgets and Gizmos World. He writes about Blogging, Technology, Gadgets, Cameras, Mobile Phone Review ,Smartphone Reviews, Software & latest technologies.

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  1. altair says

    Hello i’m from Latin America and I don’t speak British perfectly, I discovered this quite interesting video that “hasn’t subtitles” and that i do not understand what they’re saying the stars

    Are you able to write all of the words the stars say, please i have to understand what the stars say, that, are you able to write it? Thanks you for the help

    http://world wide

  2. baldy eire says

    Hi my loved ones and that i were wondering where could be great for shopping (fake bags, clothes etc.) along with the real stuff. are also both metropolitan areas safe for youthful children which are 6?

  3. Mark says

    …store home windows.

    What’s the equivalent term for when doing exactly the same factor on the web?

  4. Muzahid says

    I’m wondering basically could start my very own business with £2000 – My home is England, Lincolnshire area (East Midlands)

    I’ve one (in your mind) that’s normally effective and pays well, however i know too many individuals who get it done around here which might cause a battle together and me, cash is money, friendship is friendship – not only that, so many people go for this and also have to visit enough miles, yes… Window Cleaning. I dont fancy using for a financial loan inside my bank, the total amount to repay is drastic and operating a business is a little like gambling, don’t know should you always make profit or otherwise…

    Anyway, for those who have ideas, I’d like to learn about them and could be much appreciated 🙂

    oh, whether it helps…

    I am 21 (physically,psychologically fit), I’m able to drive, I speak 2 languages (not a chance, don’t wanna translate) and that i have 3 A levels – not the wisest guy, but I must oncoming of somewhere, I understand I’m able to… just havent got the best idea into me yet.

    Thanks 🙂

  5. Sergeant Pickle says

    I’ve some buddies which i make mixed cd’s (it was once mixed tapes) for. I love to put new artists, things they haven’t heard, and music that may push their limits a little. Now, their real tastes are crunchy hippy folk music. I wish to make sure they are a mixture of stylish hop, but I’m not sure stylish hop or rap myself. Thanks!

    Please list specific tunes, not only bands. I’m not thinking about buying an album or a lot of albums from the band and pay attention to everything for any song I love, I will buy singles on iTunes, and so i need specific tracks.

  6. davemc74656 says

    my grad is within per month and my home is kitchener….the same is true anybody know where i’m able to purchase a dress. it may be in toronto and mississauga if u will find one there….help me im losing it!!!!

    does anybody know where i ought to have my makeup and hair done a location or any shop u kno!!!!:)

  7. Goe122 says

    Yes, I understand I ought to have purchased some at the outset of the growing season (August possibly) however, we would like things store to look after the growing season we’re in, to not have to consider ahead by a number of several weeks.

    Maybe some really enterprising company will begin a company known as ‘Seasons’ and also have four distinct areas which look after each one of the four seasons. To not be controlled by what fashion dictates will make shops and providers understand their takings reflect precisely what is selling as well as in which season. It wouldn’t be considered a shock to all of us, the customer, that strappy dresses and sandals aren’t selling during the cold months but that warm clothing and appropriate footware are raking inside a profit.

    I understand about stocking track of new season’s styles and colors on and on with producers and fashion brands. However, that may still follow as lengthy because the consumer can purchase what they desire once they require it and never be tearing out their head of hair in frustration because ‘there’s no demand them once the summer time stock arrives and that we require the floor space’ type of talk.

    Getting trecked round our local shopping center to locate boots which are (a) available (b) practical ie not rearfoot dying repel gadgets (c) comfortable (d) not costing more than £90 and (e) within my size, United kingdom size 4, I figured which i was at the minority. However I met lots of consumers asking exactly the same questions within the same shops and that we counseled me told ‘sorry, wrong season for boots’ whenever a glance from the window would prove otherwise.

    Oooh, do not get me began!!!

  8. jdubdoubleu7704 says

    …store home windows.

    What’s the equivalent term for when doing exactly the same factor on the web?

  9. Andrew S says


    Myself along with a friend is going to be visiting Copenhagen this Winter, however our bus will get into Copenhagen at 5am and that we can’t reach our hostel until that evening. Can there be any place in Copenhagen to visitOrdo for any warm coffee/drink at 5am in December?

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  11. Rishabh Bajpai says

    I’m going to Japan at the end of December and I’m wondering exactly what the shopping is much like there.

    Being Australian I am unfamiliar with things being cheap.

    I am into looking for clothing and add-ons.

    What type of stores have they got and just how do prices compare?

  12. Erfan says

    …store home windows.

    What’s the equivalent term for when doing exactly the same factor on the web?

  13. Lasagna delivery guy says

    hi are you able to please produce names of some shops in japan, tokyo, japan mainly. but maybe osaka aswell.

    i really like shops like h&m, topshop, zara etc. can there be other things you believe there’s worth seeing?


  14. lucasg615 says

    So what can traditional shops offer the

    internet shop couldn’t?

    i am talking about The new sony, Ikea, Apple Nike still open retail

    shops why?

  15. Matthew David says

    Just attempting to discover what to anticipate. My ex-wife will probably be positioned somewhere in Germany for three years (have no idea where yet) and it has requested me to remarry her and opt for. We’ve 2 children. Yes, it is going to be fun, begin to see the sights, obtain a taste of Europe, etc., but what I have to try to discover is exactly what can one do? It is always good for around per month, I understand, however next? Everywhere I have seen is people saying “you will have a lot fun shopping and traveling…” but, because she’s just being released of AIT I do not expect she’ll make Much also it kinda appears like the exchange rate sucks. Could Sometimes or simply be were living to being Mr. Mother, which may do well, but realistic? Anything that may be offered could be fantastic, thanks.